Social
In anticipation of the critically-acclaimed HBO Max drama, I developed and produced organic social assets for the sophomore season of the show. With the transition of the channel from brand voice to a socially-native & in-world tone, and the second season introducing complex character arcs, the social channel had to walk the line of fan-fare and premium content.
After developing the strategic and visual tone for the title handle, I worked on creative concepting and production of social assets throughout the Emmy-winning season 2 of The Last of Us, from haunting graphics to reactive video assets.
