A Nonsense Christmas 

Sabrina Carpenter presents

ON PRODUCT

Creative Direction & Production

Working closely with Netflix and Sabrina’s camp, I creative directed the paid and organic social campaign for Sabrina’s first-ever holiday special, including on-product assets as well as content for Netflix and Sabrina Carpenter’s social channels.

Our viral organic and paid social assets swept platforms globally to tease and announce the special, give glimpses into surprise guests, and remind viewers to mark it in their calendars.

Social Stats

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Social Stats 〰️